Northampton is one of the UK's largest towns, with an estimated population of approximately 243,511. The town has evolved from an economy largely reliant on manufacturing to become one of the UK’s key logistics sites.

The town hosts several significant financial and insurance firms, including Barclaycard, Nationwide Building Society and Panasonic in the area. Travis Perkins, the UK's largest builders' merchant, has its headquarters in Northampton. The firm's head office has been located at the Lodge Way Industrial Estate near Duston, Northampton, since 1980. In 2022, the company refurbished the office to create an open-plan workspace supporting over 700 colleagues and adapting to hybrid working models.

The unemployment rate in Northampton stands at 3.1%, comparing favourably to the national average of 3.7%. Repair services account for 19.2% of all employment in the town, other significant sectors include Manufacturing (14.6%) and Transportation & Storage (10.6%).

Northampton is located centrally within the UK, around 65 miles north of London and 50 miles south east of Birmingham. With proximity to some of the UK’s best road networks, including the M1, M6 and M45.

The Lakes is situated just off the A428 Bedford Road, which connects directly with the A45 dual carriageway less than a mile away to the north. Local bus services provide access from the Park to Northampton town centre, Bedford and Brackmills Industrial Area. The Park also benefits from a Premier Inn hotel and Lakeside Public House.