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    Key features

    • Interested Parties will be invited to place bids via a set deadline (Friday 15th May) the sale will take place via an auction contract (please refer to the notes)
    • Attractive Grade II Listed Freehold Hotel
    • Well located on the Seafront in the heart of Kemptown, Brighton
    • Providing a 33 bedroom hotel over 15,522 sq ft
    • Close to both Brighton College and Royal Sussex Hospital
    • Has been in the same ownership for the past 30 years
    • Virtual Tour & Room Tours Available (links below)
    • Viewing on Monday 11th May, please confirm attendance
    • VAT is applicable (TOGC intended)

    Description

    A substantial Grade II listed freehold hotel, formed from three adjoining 19th‑century townhouses, together creating a prominent and well‑established

    hospitality asset in a prime seafront position in Brighton. The property is arranged over lower ground, ground floor and four upper floors, providing 33 en‑suite letting bedrooms, a fully licensed bar, breakfast/dining room, and multiple flexible lounge areas suitable for events, private dining or co‑working.


    The buildings retain an attractive range of period architectural features, complemented by sea‑facing balconies, a private terrace, and off‑street parking—all enhancing guest appeal and operational versatility. The hotel benefits from an efficient back‑of‑house layout supporting smooth operations, alongside an established trading history with strong repeat business.


    Virtual Tour - Click Here


    Room Tours

    Family Room - Lower Ground Floor

    Double Room - Lower Ground Floor

    Sea View Deluxe Double Room

    Sea View Family Room

    Sea View Balcony Room

    Sea View Superior Room

    Sea View Cosy Double Room

    Standard Double Room

    Standard Double Room

    (Room tours filmed August 2022)

    Additional information

    Tenure

    Freehold

    Accommodation

    Total 1,442 sq m (15,522 sq ft)


    Lower Ground Floor - 4 family ensuite bedrooms, housekeeping department, laundry department, plant room, maintenance room, 2 locked storage cupboards, a storage room, and two underground cellars. 

    Ground Floor - Reception & Bar, Dining Room (24 covers), Two guest lounges, Kitchen with pantry and

    dishwasher rooms, 1 ensuite bedroom for 2 people, Bar storage cupboard, Back Office, public bathrooms, and a small ensuite staff room. 

    First Floor - 8 ensuite bedrooms each for 2 people (including a seafacing balcony room and 3 seafacing juliet balcony rooms), linen cupboard.

    Second Floor - 7 ensuite bedrooms: 4 ensuite bedrooms (including a seafacing balcony room) for 2 people, and 3 family ensuite bedrooms, two linen cupboards

    Third Floor - 8 ensuite bedrooms: 6 ensuite bedrooms (including a seafacing balcony room) for 2

    people, and 2 family ensuite bedrooms, linen cupboard.

    Fourth Floor - 5 ensuite bedrooms: 3 ensuite bedrooms for 2 people, and 2 family ensuite

    bedrooms, linen cupboard

    External - Sea facing terrace (12 covers) and private off street parking for 5 cars

    Tenancy

    The property is currently traded by the vendor as a hotel (turnover c. £700,000 per annum) and the sale is intended to proceed as a going concern. Business accounts are available to genuinely interested parties upon request.

    Further information may be obtained from ben.hodge@savills.com.

    Notes

    Joint Agent

    Nick Earee

    Divisional Director

    Fleurets

    nick.earee@fleurets.com


    Bidding Process 


    Potential purchasers will be invited to place bids via a set deadline (Friday 15th May @ 12noon).These offers will then be considered by the client and a best and final offers may be called.Should an offer meet the clients requirements a successful bidder will be selected and a sale will take place via an auction contract, which will be signed immediately along with receiving a 10% deposit. The property will be deemed as ‘sold prior to auction’. 


    Please note that the Vendor reserves the right not to accept the highest or any offer, withdraw the property from the market or to alter the method of sale at anytime. The Vendor retains the right to accept an offer outside the bidding process if they deem that the offer meets their requirements.


    When submitting your offer please provide the following information;

    Entity purchasing the property

    Your Solicitors details

    Certified ID and proof of address for the purchaser/s of the property

    Proof of funds for a minimum of 10% of the offer put forward.

    Confirmation that you can sign an auction contract, pay a 10% deposit straight away and complete within the time frames highlighted in the special conditions of sale.


    Please send offers to Ben Hodge ben.hodge@savills.com

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    Please note the areas provided are approximate. The photos and any drawings are for illustrative purposes only and may not reflect the exact boundary of the property. The property has not been internally inspected by Savills. Prospective purchasers must rely upon their own enquiries in this regard. Please refer to the legal pack.


    Additional charges and fees might be charged by the seller and/or other third parties. You are strongly advised to read the Special Conditions of Sale for the Lot prior to bidding to check for any additional charges and fees.

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      Arrange a viewing

      Please arrive promptly for your viewing. To view properties you have booked a viewing for, visit the My Viewing section of your account.

      Please select a time from the options below

      All viewings at this property have now taken place prior to the auction. For further information on the property please download the legal pack or email the property contact.

      Savills are not holding any viewings for this property. For further information please download the legal pack or email the relevant Savills Contact directly.

      Viewings are in the process of being finalised and will be online shortly, please click here for a notification when they go online.

      No set viewings will be available on this property prior to auction due to the tenants in situ. Please refer to the legal pack for further information.

      No set viewings will be available on this property prior to auction due to safety concerns within the property. Please refer to the legal pack for further information.

      There are no formal viewings for this property. You can visit during commercial trading hours as a customer.

      Local information

      The property occupies a prominent seafront position on Marine Parade (A259) in Kemptown, to the east of Brighton Palace Pier and within close proximity of the city centre and Brighton Marina. Nearby occupiers include Brighton College, located immediately to the rear, together with the Royal Sussex County Hospital within the wider Kemptown area. Brighton is an established leisure and commercial centre, benefiting from strong year‑round visitor demand and excellent road and rail communications, including regular mainline services to London and access to Gatwick Airport.


      The property occupies a prime seafront position on Marine Parade (A259) in Kemptown, one of Brighton’s most dynamic and architecturally distinctive districts. Located just east of Brighton Palace Pier and within close proximity of both the city centre and Brighton Marina, the hotel sits at the heart of a thriving leisure corridor that continues to benefit from substantial public and private investment.Nearby occupiers include Brighton College, a globally recognised independent school, and the Royal Sussex County Hospital which anchors significant employment and footfall within the wider Kemptown area.The surrounding seafront is undergoing a period of transformational regeneration, supported by multi‑million‑pound investment, including:

      • Madeira Terrace Restoration – Phase 1 of the restoration is currently underway, with a project cost previously stated at £11.6 million, supported by an additional £3 million of council funding approved in 2024. This phase will restore 28 of the historic arches and deliver new public realm, accessibility improvements, and event‑ready infrastructure.
      • Sea Lanes Brighton – A newly completed open‑water swimming and wellness destination centred around a 50‑metre outdoor pool, supported by a curated mix of fitness, food, and wellbeing operators, driving year‑round footfall to Madeira Drive.
      • Brighton Palace Pier – One of the UK’s most visited leisure attractions, drawing millions of visitors annually and providing a consistent flow of tourist activity.
      • SEA LIFE Brighton – The world’s oldest operating aquarium, located a short walk from the property and a key component of the city’s family‑oriented visitor economy.
      • Brighton Racecourse – A well‑established racing and events venue positioned on the East Brighton ridge, contributing to the city’s diverse leisure and hospitality offering.


      Kemptown’s blend of independent cafés,restaurants, boutique retailers, and creative businesses reinforces its reputation as one of Brighton’s most desirable neighbourhoods for residents, visitors, and investors alike. The area’s ongoing regeneration—underpinned by significant capital investment into the eastern seafront—supports strong long‑term value for hospitality, residential, and mixed‑use operators.Brighton remains one of the UK’s most established leisure, tourism, and commercial centres, supported by a robust local economy, a large student population, and excellent connectivity to London and the wider South East.

      Transport

      Road: The property fronts Marine Parade (A259), providing direct access along the Brighton seafront and convenient links to the A23/M23, connecting to the national motorway network.

      Rail: Brighton mainline railway station is within reasonable proximity and provides regular services to London Victoria, London Bridge and St Pancras International.

      Air: Gatwick Airport is located approximately 30 miles to the north and is readily accessible by both rail and road, offering extensive domestic and international connections.

      Legal documents

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      EPC rating

      The EPC rating for this property is C

      Guide prices and common auction conditions

      •Guide prices given are indications within 10% upwards or downwards of where the reserve price may be set at the time of going to print. Please note they are not an indication of the anticipated sale price or a valuation.

      •The reserve price is the minimum price at which the property can be sold.

      •Both the guide price and reserve price may be subject to change up to and including the day of the auction.

      •For unsold properties after an auction an Available price may be listed. This is the price that the seller(s) are looking for post auction, subject to contract and no higher offers, and has no relation to the guide prices listed prior to the auction sale.

      Please note that all prices listed, whether prior to or post auction, are subject to contract.

      The Auctioneers and sellers accept no responsibility for any loss, cost or damage that a buyer may incur as a result of relying on any guide price. It is the buyer's responsibility to decide how much they should bid for any lot. Please check with us for regular updates as guide prices are subject to change prior to the auction.

      The guide price does not include the buyer's fee charged by the auctioneer or VAT which may apply to the sale or other amounts the seller may charge. The seller's Special Conditions of Sale will state whether there are other seller's charges and whether the seller has elected to charge VAT on the sale price.

      Addendums